A new brand for consulting engineering firm BBA

“When working with BBA, we discovered a team of professionals who have exceptional expertise, are passionate about innovation and care about our communities and our planet. Obviously, BBA’s new visual identity had to showcase its greatest strength: its people. It also conveys the firm’s determination to be part of the plan for our planet,” states David Kessous, Creative Vice President, Branding & Design at lg2.

With over 40 years of industrial expertise, BBA is a Québec flagship with more than 1,000 multidisciplinary professionals in 15 offices across Canada. The firm primarily provides consulting services to clients in the energy and natural resources industry, which is currently undergoing a profound shift—with sustainability and digital transformation now a core concern.

Just as its clients are driven toward innovation to remain competitive, BBA continues to evolve its business model. “To build a better tomorrow for future generations, we need to invest in developing resilient and agile industries and sustainable energy sources today. BBA is committed to supporting its industrial clients in this transition by offering scalable, efficient and proven solutions. This mission made it obvious to us that we needed to redesign our visual identity to clearly reflect the dynamic and engaged organization we have become,” states Jérôme Pelletier, BBA President and CEO.

The new brand platform was launched on the firm’s website and social media—LinkedIn, Facebook and Instagram—on October 5.

About lg2

Founded 30 years ago, lg2 is today the largest independent creative agency in Canada, with offices in Toronto, Montreal and Quebec City. An agency of ideas and global brand experiences, it brings together a dozen areas of expertise that work together to make its clients’ greatest ambitions come true. Each of lg2's 400 talents is dedicated to inspiring people to reimagine how organizations can grow, shape culture and succeed in a sustainable way. Visit lg2.com.